One of the most persistent factors limiting the impact of user research in business is that projects often stop with a cataloging findings and implications rather than generating opportunities that directly enable the findings. We’ve long heard the lament “Well, we got this report and it just sat there. We didn’t know what to do with it.” But design research (or ethnography, or user research, or whatever the term du jour may be) has also become standard practice, as opposed to something exceptional or innovative. That means that designers are increasingly involved in using contextual research to inform their design work.

Ongoing acceptance of user research has increased the ranks of designers and others who feel comfortable conducting research. But analysis and synthesis is a more slippery skill set, and we see how easy it is for teams to ignore (more out of frustration than anything malicious) data that doesn’t immediately seem actionable. This workshop gives people the tools to take control over synthesis and ideation themselves by breaking it down into a manageable framework and process.

What topics will be covered?

Framing a research problem
Observation methodology
Difference between analysis and synthesis
Methods for analysis and synthesis
Best practices for ideation

What exercises will be done?

Fieldwork observation
Analysis and synthesis activity

What will the audience take away from this workshop?

• Collaborate in teams to experience an effective framework for synthesizing raw field data
• Gain perspective on the difference between surface observations, and deeper, interpreted insights.
• Learn how to move from data to insights to opportunities
• Experience techniques for generating ideas and strategies across a broad scope of business and design concerns
• Focus on individual and group analysis to create a top line report
• Brainstorm on patterns, cluster analysis and diagrams to rethink the problem
• Prioritize findings and create new opportunities

Any requirements for attending?

No, but most relevant to people who have an interest in learning from customers in order to inform their product and service design decisions.