Like Alice Waters’ slow food movement, slow design in the user experience space can solve big problems in matters of nonprofit branding, public transportation, and emergency room care. Yet, UXers struggle with how to create digital design solutions in the physical space.

There are rich opportunities for improving the public transportation experience. But many UX designers overlook these opportunities or fail to understand how their design solutions may negatively affect a rider’s experience.

What topics will be covered?

The workshop will cover how ideation must consider perspectives from bus riders, bus drivers, public transportation coordinators, city budgeters, local officials, and many other members of public service.

What exercises will be done?

My co-facilitator, Mary Ann Badavi, and I will lead workshop attendees through a research-based field trip, where we will observe a bus station, ride a bus for a few stops, ride the bus back to the hotel, prototype ideas, present ideas for peer review, rapid prototype ideas, then determine a realistic plan of action, with service design in mind.

What will the audience take away from this workshop?

We want to create several big takeaways:

Design for public space and public consumption must be done in person, not on a computer or in a conference room;
Public officials and public employees must be a part of the iteration process;
Every solution may not be an app. It may simply be politics; and
Get used to plainly explaining what you do as a benefit to society.

Any requirements for attending?

Round-trip bus fare, something for note-taking