Since 2000, Chris has been obsessed with the art and science of SEO. Before venturing out on his own to co-found his consultancy, ONWARD, Chris lead the search optimization team at one of the largest agencies in Arizona. He’s helped Fortune 500 clients—like Avnet, Unum, and Aetna—achieve amazing results with a holistic approach that blended UX, content, and SEO. Chris believes in the magic of cross-discipline teams and knows that together we can achieve much more than any department could on their own. At ONWARD, his new mission is to help large organizations bridge the gap between UX, content, and SEO.