Sarah B. Nelson is Design Principal at IBM Design, specializing in design-driven organizational transformation, sustainable behavior change and design thinking education. As Program Architect for IBM Studios, IBM’s network of 45+ global design studios, Sarah led the design of the IBM Studios Platform, a system of tools, services, frameworks, and community that enables studio leaders to grow their own thriving studio.
Prior to IBM, Sarah consulted with design executives at Fortune 100 companies to develop radically collaborative, innovative and effective design cultures. Her company, Radically Human, served companies like Capital One, Walmart Labs, Intuit, Samsung NeXD Labs, RiotGames, Citrix Online, Wells Fargo, and United Airlines.
Sarah has 20 years of consulting and design leadership experience at Adaptive Path, Pop! and Hot Studio. Design strategy clients include Nike, Nordstrom, The Metropolitan Opera, San Francisco Symphony, Nintendo and Vanguard Funds. Sarah holds an Master of Design Methods from the Institute of Design and a BA in visual art and electronic music from Oberlin College.