In this talk, Monika Bielskyte will share her experiences in designing the SciFi worlds for the entertainment industry and how it affects the real-world technological development and specifically, the way we think of user experience and interaction. Monika will focus on the lack of creative and emotional experience within the futuristic technologies in dystopian visions Hollywood produces, and the urgency for all of us to work in changing that, as the immersive and experiential media space - virtual, augmented and mixed reality - becomes the dominant media space in the decade to come.