The built environment is the ultimate platform for human experience.  No matter which social network we frequent or which software we use, we are all logging on from real, physical space – our house, our office, our favorite café or pub, or local park.  In a world where up to 70% of the global population will soon live in cities, one might say that architects operate on the front lines of experiential design.

Learn how architects are using design tools and back-to-basics observation to better understand the mechanics of human behavior and the qualitative value people ascribe to the experience of daily life.  Discover how quick access to information and interdisciplinary collaboration is affecting the shape of building design and the patterns of city planning.  See how people use and occupy space – and hear why they come back.  View the world from the perspective of one profession that is designing it.

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