Recent initiatives in the design field aspire to move from a focus on functionality and pleasure in a momentary use context to a focus on the well-being in people’s lives as a whole. This emphasis also implies a shift from seeing the user as a system operator to again – first and foremost – a human being. For instance, happiness is a universal human goal, yet, it has hardly been explicitly incorporated in design. Building on an extensive body of knowledge from Positive Psychology, i.e. the science of happiness, Positive Design investigates how design can contribute to the long-term happiness of people. The explicit design objective is to stimulate and/or enable human flourishing. In this endeavor, a focus on meaningful experiences is indispensable. Here, positive experiences are more than desirable attributes of a human-product interaction; they are the purpose of the interaction as such. Anna Pohlmeyer will share the overall vision of as well as viable approaches to Positive Design, illustrating how designing for meaningful experiences can be fulfilling for users and designers alike.