The life of a disabled person is spent cultivating an intuitive creativity that allows us to navigate a world that is not built for our bodies. It is a level of design thinking that is rarely tapped in the design community. Yet, disability ingenuity has led to such ubiquitous designs as the bicycle, the iPhone touchscreen and curb cuts.

Liz Jackson will discuss how she supports brands who are interested in reaching disabled consumers. Why she advocates alongside her peers to shift the disability narrative. And the value of building pathways into design for disabled people.