Schedule

Dates:	August 24 \| August 25 \| August 26 \| August 27
Content:	Workshops

Tuesday, August 24


8:00AM - 9:00AM		Registration & Light Breakfast

9:00AM - 9:10AM		Welcome Peter Merholz

9:10AM - 10:00AM		Keynote: Behavior Wizard: Precision and Power in Persuasive Design BJ Fogg

10:00AM - 10:30AM		Data Informed, Not Data Driven Adam Mosseri

10:30AM - 11:00AM		Break

11:00AM - 11:30AM		Laura Says, "People Don't Want Features": Turning a Developer-driven Organization into a UX Company Paula Wellings, Cameron Gray

11:30AM - 12:00PM		In-house Design Teams: The Sole of Your Organization, a Zappos Case Study Andrew Crow

12:00PM - 12:30PM		Blueprints for a Creative Culture: A Lightning Session of Rapid Collaboration Kate Rutter

12:30PM - 2:00PM		Lunch (w/ Adobe presentation)

2:00PM - 2:30PM		How the Web Works Jeffrey Veen

2:30PM - 3:00PM		Computational Information Design Ben Fry

3:00PM - 3:15PM		Video Games and the User Interface Joe Kowalski

3:15PM - 3:45PM		Break

3:45PM - 4:15PM		Gamestorming: Design Practices for Co-creation and Engagement Dave Gray

4:15PM - 5:00PM		The Future of UX is Play: The 4 Keys to Fun, Emotion and User Engagement Nicole Lazzaro

5:00PM - 6:30PM		Reception -- MBCC lounge & grounds


8:00AM - 9:00AM		Registration & Light Breakfast

9:00AM - 5:30PM		Gamestorming: A Hands-on Workshop for Co-creators, Innovators and Changemakers Dave Gray -- Fisher West (1st floor)
		Good Design Faster, Day One (a two-day workshop) Leah Buley, Brandon Schauer -- Robertson 1 (2nd floor)
		Playing with Data Ben Fry -- Robertson 3 (2nd floor)
		The Future of UX is Play: The 4 Keys to Fun, Emotion, and User Engagement Nicole Lazzaro -- Fisher East (1st floor)
		Why UX Design Needs Content Strategy Karen McGrane -- Robertson 2 (2nd floor)

12:30PM - 2:00PM		Lunch


8:00AM - 9:00AM		Registration & Light Breakfast

9:00AM - 12:30PM		Designing Smartphone Apps Suzanne Ginsburg -- Robertson 2 (2nd floor)
		Making Sense of the Many Paula Wellings -- Robertson 3 (2nd floor)

9:00AM - 5:30PM		Designing for Behavior Change: Human Nature, Hot Triggers, and New Habits BJ Fogg -- Fisher West (1st floor)
		Designing Social Interfaces Christian Crumlish, Erin Malone -- Fisher East (1st floor)
		Good Design Faster, Day Two (a two-day workshop) Andrew Crow, Ben Fullerton -- Robertson 1 (2nd floor)
		See What I Mean: How to Communicate Ideas with Comics Kevin Cheng -- Conference Room 1 (2nd floor)

12:30PM - 2:00PM		Lunch

2:00PM - 5:30PM		From Products to Services: A Service Design Crash Course Jamin Hegeman, Jared Cole -- Robertson 2 (2nd floor)
		Mixing Methods for Innovation and Evaluation Elizabeth Churchill, Les Nelson -- Robertson 3 (2nd floor)

5:30PM - 6:30PM		Reception (sponsored by Usabilla) -- MBCC lounge & grounds


8:00AM - 9:00AM		Registration & Light Breakfast

9:00AM - 9:10AM		Welcome Peter Merholz

9:10AM - 10:00AM		Keynote: Mediated Culture Michael Wesch

10:00AM - 10:30AM		Don’t Forget the Humans! Chris McCarthy, Christi Zuber

10:30AM - 11:00AM		Break

11:00AM - 11:20AM		Service Montage Christian Palino

11:20AM - 11:30AM		Designing for Solitude Ben Fullerton

11:30AM - 12:15PM		Understanding and Designing the Everyday Internet: Users, People, Groups and Networks Elizabeth Churchill

12:15PM - 1:45PM		Lunch

1:45PM - 2:00PM		The Mag+ Concept: The Silent Mode of Digital Magazine Reading Sara Öhrvall

2:00PM - 2:15PM		WIRED’s Digital Rebirth Wyatt Mitchell

2:15PM - 2:40PM		Conversation Peter Merholz, Sara Öhrvall, Wyatt Mitchell

2:40PM - 3:10PM		IDEO Case Study: MyFord Touch – Helping Define the Interior Experience for Ford’s 2010 Vehicle Portfolio Iain Roberts, Tasos Karahalios

3:10PM - 3:40PM		Break

3:40PM - 4:10PM		Make It So: Learning From SciFi Interfaces Chris Noessel, Nathan Shedroff

4:10PM - 5:00PM		The Reality of Fantasy Mark Coleran