The gap between physical and digital has blurred: we use Wiis to get in shape, we order online to pick up an item in a physical store, and our smartphone’s GPS can help us to find hot dates within walking distance. The future of design is everywhere the customer touches our product or service—digital or physical. User experience practitioners must move beyond the screen to design for a holistic customer experience that is seamless across channels and devices.
In this interactive workshop, Samantha will share hard earned, proven techniques for selling the need for holistic customer experience design, and how to raise our own value and visibility along the way. She will also provide specific tools and recommendations for designing for the full experience lifecycle across all channels and touchpoints. You will leave the day ready to integrate cross-channel design techniques into your toolkit, ensuring a more holistic and satisfying experience for your users regardless of where they are interacting.