A long awaited user experience.
From the time he was in his teens, Rob had heard about the lucky few who traveled to Germany to pick up their brand new Porsche automobiles at the factory and take them for an extended drive on the autobahn at great speeds. On the journey, they enjoyed beautiful scenery and Euro-luxury before having their cars shipped to the states for a much more prosaic driving experience. This year, he finally decided to check it out for himself. Maybe someday you will, too. Maybe you won’t. But either way, in terms of UX, this might be is as serious as it gets for fully experiencing a brand at its core.
And hearing about it can be….well….. almost as fun.
About
Rob Maigret is the SVP of Global Creative at Disney Interactive, the digital entertainment and games segment of The Walt Disney Company. He also built out the Disney Interactive Lab, which is responsible for harnessing emerging technologies to develop products aimed to enhance Disney’s online experiences – including the new Disney.com.
In 2007, he and Oliver Luckett founded DigiSynd, which was acquired by The Walt Disney Company in 2008. Today, the DigiSynd team of social media experts continue to manage Disney’s brand presence in the social media space. The distribution footprint consists of over 300 million Page Likes on Facebook, millions of followers on Twitter and billions of video views on YouTube.
Previously, Maigret served as the CTO at Revver.com, where he was responsible for the design and execution of the company’s revenue-sharing approach to user-generated video digital syndication. Prior to Revver, he was the Senior Vice President of Technology at iBlast, an early pioneer of digital broadcasting. During his tenure at iBlast, he was instrumental in the design and deployment of the largest terrestrial datacast system in the United States.
Early in his career, he rose through the ranks at PolyGram/Universal Music to become one of the company’s youngest directors of information technology. He was a key player in the technical integration of the two companies, which ultimately led to the formation of the largest worldwide music conglomerate.
He holds a BS in Performing Arts from Boston’s Emerson College.
