Peter Merholz
In trying to understand the challenges the UX community has had in clarifying what the “UX profession” is, it occurred to Peter that we’re thinking about this all wrong. Though UX finds its genesis in design disciplines, user experience is not a design activity. In order for user experience to deliver on its potential, we need to reframe it so that it contributes directly to strategy, and, in doing so, drives practices throughout the organization.
About
Peter joined Inflection in January 2012 to oversee its User Experience team. Prior to that, Peter helped lead Adaptive Path from its inception. Peter has written for a variety of publications, including the Harvard Business Review Online and regularly presents at conferences all over the world. He co-authored Subject to Change: Creating Great Products and Services for an Uncertain World. In 1999, he coined the word ‘blog’ on his website, peterme.com, when he jokingly shortened ‘weblog’ into ‘we blog.’”
