Maria Cordell
Often connected to the unexplained or mysterious, intuition gets a bad rap. Yet intuition is at the heart of creativity, and significant advances in our understanding of the physical world are borne of intuitive leaps. While some hail its power, others advocate that what’s needed is more analysis — not intuition! What does this mean for us? What is intuition and why is it so divisive? And does it have a role in design?
About
Maria is a Design Director at Adaptive Path. She is passionate about taking a broadly contextual systems approach to problem solving, using multidisciplinary design to produce the most enduring, resilient and enjoyable products and experiences possible. Maria is happiest when she can find new insights, reveal hidden connections and bring clarity to complexity.
Maria’s background spans the disciplines of user experience strategy and design; content strategy; software and hardware design; and development, product management, technical communications and public relations.
As a writer, Maria has authored many articles and white papers, contributed content for McGraw-Hill and served as technical reviewer for Ziff-Davis. Her most recent contribution appears in Les Freed’s PC Magazine Guide to Home Networking.
Maria is active in the design community and is a member of the Interaction Design Association (IxDA), the Information Architecture Institute (IAI) and the San Francisco Bay Area Chapter of ACM SIGCHI (BayCHI). She founded and led IxDA Atlanta and is a Local Leader for IxDA San Francisco. At the IxDA’s Interaction 10 conference, she gave a talk titled, “Interaction Design for the 4th Dimension” in which she explored temporal considerations for design.