Maren Connary

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Talk | Testing Positive for Healthcare UX

The healthcare experience is improving even though we’ve almost all had a less-than-pleasant memory of either waiting endlessly for an appointment, forgetting when and what dose of meds to take, crying over massive and unpredictable bills, or even just locating decent care in the first place. All of these mounting complaints and expenses have finally pushed healthcare to the tipping point. As a result, a patient-centered paradigm has emerged that is forcing organizations to more closely examine and improve the experiences they provide.

To help you make sense of the complex healthcare ecosystem, this talk will describe how the existing institutional Health 1.0 space is shifting towards user-centered Health 2.0 functionality, and touch on some key areas of interest to the UX community:

  • Overview of the healthcare space
  • Patient-driven care defined
  • How medical records are becoming digital assets that you own
  • Examples of UX successes in healthcare

About

For the past decade Maren Connary has been applying a user-centered approach to marketing and design in the healthcare space and currently works for Kaiser Permanente. She has led marketing communications and design projects for organizations small to large, from branding a pharmaceutical start-up to redesigning global packaging for the entire line of Bayer’s blood glucose monitors.

Maren also organizes an annual healthcare innovation unconference (HealthCamp) to help facilitate and promote the design, development, and distribution of consumer healthcare technologies which will engage, motivate, and encourage individuals to take ownership of their health and well being. Maren holds a BFA in Graphic Design, an MBA in Marketing, and is an avid observer of trends in imbedded and implanted sensor technologies, self-tracking methodologies, artificial intelligence, and data visualization.

Questions

(415) 495-8270
apevents@adaptivepath.com
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Programmed and brought to you by Adaptive Path, an experience design consultancy in San Francisco and Austin committed to forwarding the practice of experience design.© Adaptive Path 2012