Videos

• Adam Goldstein | UX as Product Strategy: Differentiation in a Crowded Market

  Hipmunk entered the crowded online travel search market in 2010. Their approach was novel: show all the most relevant results on a single page, and help users visualize the tradeoffs between the options. In doing so they bypassed the traditional product strategies in travel search, which relied on saturating the user with either features or ads. Adam explains how a singular focus on UX has given Hipmunk the most fanatical following of any travel search site in the last decade.

• Adam Lisagor | Video as User Experience

  Adam explores the relationship between what you do as a UX designer and what he does as a videomaker. He asks: How does one translate the essence of a non-linear interactive experience to a linear piece of video? What elements from the language of film can be drawn upon in creating interactive user experiences? And, how do the tools of the videomaker reflect our understanding of our relationship to linear media?

• Alexa Andrzejewski | Lessons from a UX Driven Startup

  Behind Foodspotting’s biggest successes was a concrete idea with contagious appeal: they were able to build a team, attract partners and raise over $3 million in funding, all based on a vision. These “visions” took many forms, but because all were articulated in a concrete, memorable way, they were easy to test, refine and execute. Alexa shares tools to help you come up with a vision, communicate it effectively and validate it with potential users.

• Ben Cerveny | Playful Models for Understanding

  As cultures transition away from using the desktop as a framing metaphor for computation, the new casual user of tablet-based, or entertainment-screen network services still needs the tools to understand the ever-growing profusion of contexts they have access to and participate in. By building dynamic, playful simulations that bind multiple data-sources into game-like landscapes for users to explore and understand, we can unlock the natural human capacity to perceive patterns in complex systems.

• Chad Jennings | Designing People Powered Businesses

  In the past few years, we have witnessed an explosion of new online business models and technologies that enable people to create their very own product lines without the financial risks associated with old-school manufacturing, inventory management and distribution chains. In this presentation Chad shares examples, outlines implications and provides a framework for designing businesses in the age of People Powered Products.

• Chris van der Walt & P.J. Onori | HunchWorks: Applying Human-centric Design to Complex Global Problems

  Global Pulse is an innovation initiative that is developing a new approach to crisis impact monitoring. Global Pulse is developing HunchWorks, a place where experts of all kinds can post hypotheses—or hunches—that may warrant further exploration and then crowdsource data and verification. HunchWorks will be a key global platform for rapidly detecting emerging crises and their impacts on vulnerable communities.

• Darren David | Emerging Technologies in UX: Promise to Practice

  Modern interactive technologies are opening up a broad new world of wonder and experimentation, and bleeding-edge demos and installations are an endless source of inspiration. But how do you respond to the client who wants “that crazy tech-demo thing I saw on YouTube” or that fantastic device/interface from the latest science fiction film? Darren demystifies some of the art and science behind everything from Kinect hacking to building-size projection mapping.

• Jaron Lanier | Keynote

  A Renaissance Man for the 21st century, Jaron Lanier is a computer scientist, composer, visual artist, and author who writes on numerous topics, including high-technology business, the social impact of technology, the philosophy of consciousness and information, Internet politics, and the future of humanism.

• Jon Wiley | Whoa, Google Has Designers!

  Google is in the midst of the largest redesign in its history, with more changes to come. Many have wondered who let the designers out of their cage at Google and set them on the path of making Google’s products more focused, effortless, and elastic. You’ll be surprised at the answer.

• Kristian Simsarian | Educating the Next Generation of Interaction Designers

  California College of the Arts’s Interaction Design program’s mission is to create a leading undergraduate educational experience to train future interaction designers with a bold and unique mix of skills that form the core of what is most useful and in demand in the field. In this talk Kristian discusses the program and how it was developed.

• Mark Trammell & Jesse James Garrett | Creating Engagement on Twitter

  “The gap between people who’ve heard of Twitter and those who understand the value of it is still pretty wide.” —@biz Mark Trammell and Jesse James Garrett talk about Twitter’s collaboration with Adaptive Path to understand that gap and how they’ve evolved the Twitter experience to close the gap.

• Paul Adams | How Our Social Circles Influence What We Do, Where We Go, and How We Decide

  When it comes to the things we like, the activities we do, the products we buy and the places we go, we turn to our friends to help us decide. In this talk, you will hear stories that illustrate the social patterns in our lives, and how businesses can use that knowledge to build new products, market themselves in more relevant ways, and create experiences that people value.

• Paul D. Miller (aka DJ Spooky) | Keynote

  Paul D. Miller’s written work has appeared in The Village Voice, The Source, Artforum and The Wire, amongst other publications. His work as a media artist has appeared in a wide variety of contexts such as the Whitney Biennial; The Venice Biennial for Architecture (2000); the Ludwig Museum in Cologne, Germany; Kunsthalle, Vienna; The Andy Warhol Museum in Pittsburgh and many other museums and galleries.

• R. Brian Stone | Stop Watching and Start Experiencing: Web Enabled TV

  The introduction of Internet or Web enabled televisions (WETV) has spurred varying degrees of interests among hardware manufacturers and consumers. Its promise was that it would change the way we consume entertainment in the living room. Internet TV presents exciting and intriguing opportunities but thus far has failed to catch on with a large amount of consumers.

• Rob Maigret | Tomorrowland Is Today

  Over the past few years, Disney has done its best to program for their Guests wherever they may be – telling stories and engaging on platforms in order to delight and entertain. Lessons have been learned and behaviors adapted. Find out a little about Disney’s journey into the 21st century of entertainment.

• Sarah B. Nelson | Effective Creative Leadership

  Sarah gets practical on the topic of creative leadership. From vision development to team alignment, from bottom-up empowerment to top-down intervention, Sarah inspires with practical ideas to motivate teams and rouse them to greatness.

• Steven Pemberton | The Computer as Extended Phenotype

  In genetics they talk of the “phenotype”. This is any observable characteristic or trait of an organism including its form and structure, development, behavior and even products of behavior such as a bird’s nest. So should we regard computers as part of the phenotype of humans? And if so, should we care?

• Teresa Brazen & Kate Rutter | Intentional Environments: Designing a Culture of Co-Creation

  Design doesn’t happen inside a vacuum. It happens inside teams, inside the context of relationships, inside physical spaces, inside organizations with very particular cultures. Ignore that intricate ecosystem and you might as well give your project a death sentence. Teresa and Kate draw from their experiences of bringing this holistic outlook to the design process and discuss the benefits of intentional environments.