Workshop Only Good Touching: Doing UX Strategy and Design in a Multi-touch Point Universe Co-taught with Paula Wellings & Chris Risdon
Have you ever wanted to make an orchestrated, integrated, cross-product, multi-channel, location-sensitive, smart commerce, service designed product ecosystem for the masses? Yes?! Then this workshop is for you! Except that in this workshop, we will throw out the buzz words and provide a sensible framework for bringing products and services into both the glory and the minutia of people's everyday lives. We will focus on the power and peril of a touchpoint. Just because you can touch someone, does that mean you should? We will explore how you can ensure that every occasion where your organization touches or connects with a person’s life is appropriate, relevant, meaningful, and endearing.
The structure for the day will be a mix of shared insights and case studies followed by group activities to put the ideas into practice. When you wrap up the day, you will have:
- guiding principles for engaging with people across time and space
- a frame work for mapping human experience across multiple situations and interactions
- skills and tools for generating concepts for appropriate, relevant, meaningful, and endearing “touching”
- an understanding of how to prototype and orchestrate experiences for a variety of connection points
- a commitment to not being that creepy guy on the bus
Todd is the Studio Director of Adaptive Path's Austin office.
Thanks to over a decade of experience in research and design, Todd holds a passionate belief that by truly understanding people, we can create compelling product and service experiences for users and real value for businesses.
Todd's research, strategy and design experience ranges from online communities to brick-and-mortar retail stores and spans a wide variety of audiences including youth, religion and culture. He has worked on projects for a diverse group of clients including large multi-channel media organizations and Internet start-ups. He is adept at working with people from different backgrounds to synthesize product, business, technology and customer needs into cohesive strategies and designs.
With academic training in sociology, information science and computer science, Todd is well-versed in social science theory and a wide-ranging toolkit of methods from ethnography and interviewing to statistical analysis and eye-tracking. Todd publishes and speaks regularly on design research and human-centered design generally. He also teaches courses and workshops in design research, interaction design, information architecture and sociology at professional events as well as at several universities and colleges. He is co-author of Subject to Change: Creating Great Products and Services for an Uncertain World.