The short history of the web has been a consistent story in audience migration. First, the portals came along and aggregated everyone. Then Google came along and the web became search-centric. Early social experiences like Flickr and blogging created new, decentralized networks for attention. And the last few years have seen the incredibly rapid rise of social and mobile platforms. These migrations are happening more quickly with every step on this evolutionary path. Over the past few years, Disney has done its best to program for our Guests wherever they may be - telling stories and engaging on platforms in order to delight and entertain. Lessons have been learned and behaviors adapted. Find out a little about Disney’s journey into the 21st century of entertainment.
Bio
Rob Maigret is the Senior Vice President of Innovation at Disney Interactive Media Group, the interactive entertainment segment of The Walt Disney Company, and oversees
DigiSynd, which manages Disney’s brand presence in the social media space.
In his role, Mr. Maigret leads the DIMG Innovations group, which is responsible for harnessing emerging technologies to develop products aimed to enhance Disney Online’s digital experiences. Before assuming his current position, he founded DigiSynd in 2007 with Oliver Luckett, which was acquired by The Walt Disney Company in 2008. In this role, he oversees a team of social media experts that manage Disney’s brand presence in the social media space; a major landmark was achieved in 2010 when Disney reached over 100 million Likes on Facebook.
Previously, Mr. Maigret served as the Chief Technology Officer at Revver.com, where he was responsible for the design and execution of the company’s revenue-sharing approach to user-generated video digital syndication. Prior to Revver, he was the Senior Vice President of Technology at iBlast, an early pioneer of digital broadcasting. During his tenure at iBlast, Mr. Maigret was instrumental in the design and deployment of the largest terrestrial datacast system in the United States.
Early in his career, he rose through the ranks at PolyGram/Universal Music to become one of the company's youngest directors of information technology. He was a key player in the technical integration of the two companies, which ultimately led to the formation of the largest worldwide music conglomerate.
In 2008, Mr. Maigret and his co-producers received an Honorary Webby Award for the social reality game Nowheremen, where he served both as a writer, actor and executive producer. He earned a bachelor's degree in Performing Arts from Boston's Emerson College.
