Speakers
Paula Wellings
Workshop Only Good Touching: Doing UX Strategy and Design in a Multi-touch Point Universe Co-taught with Todd Wilkens & Chris Risdon
Have you ever wanted to make an orchestrated, integrated, cross-product, multi-channel, location-sensitive, smart commerce, service designed product ecosystem for the masses? Yes?! Then this workshop is for you! Except that in this workshop, we will throw out the buzz words and provide a sensible framework for bringing products and services into both the glory and the minutia of people's everyday lives. We will focus on the power and peril of a touchpoint. Just because you can touch someone, does that mean you should? We will explore how you can ensure that every occasion where your organization touches or connects with a person’s life is appropriate, relevant, meaningful, and endearing.
The structure for the day will be a mix of shared insights and case studies followed by group activities to put the ideas into practice. When you wrap up the day, you will have:
- guiding principles for engaging with people across time and space
- a frame work for mapping human experience across multiple situations and interactions
- skills and tools for generating concepts for appropriate, relevant, meaningful, and endearing “touching”
- an understanding of how to prototype and orchestrate experiences for a variety of connection points
- a commitment to not being that creepy guy on the bus
Bio
Paula Wellings is an Experience Designer for Adaptive Path. She is a strong believer that our designs define who we are and who we will become; she is passionate about design that illuminates our best human qualities: kindness, respect, honesty, courage, humor, charm and integrity.
One of her strengths as a designer is showing her clients the worlds they can create and the people they have the opportunity to influence when they make great ideas become great products and experiences.
Throughout her career, Paula has pursued her interest in the situative and psychosocial nature of how people interact with artifacts and environments. She advocates that great experiences require thinking strategically about the ecological systems formed by people; organizations; markets and stakeholders; and delivering products and services that evolve these systems in positive ways.
Paula is a ukulele player in training and a strong advocate for Snap Circuits. When not working, she can be found in the woods, at the park, minding her aquarium, playing, building with lego, parenting, reading, climbing and noodling.