Workshop Content Strategy Will Save UX
Dealing with web content is hard. It’s complicated, expensive, time-consuming, and often overwhelming. The bad news is that, even though it's the reason people come to your website, it's also the #1 killer of a good UX. The good news? The practice of content strategy can save it by tackling the tough issue of content right from the start of your design process.
How does it work? Who can do it? What if your clients and boss don’t want to pay for it? To answer these questions and more, Kristina Halvorson will introduce you to the process and tools of content strategy. She’ll also speak directly to its challenges (how to overcome) and opportunities (how to seize them!).
- Learn about the fundamentals of content strategy and how to explain them to your stakeholders
- Get an up-close look at core content strategy processes and associated key deliverables
- See examples of successfully executed content strategies on websites and cross-platform
- Work with other workshop participants to hone your new content strategy skills
- Discover Kristina’s secrets to selling content strategy to clients or within your organization
Kristina Halvorson is the founder and CEO of Brain Traffic, a world-renowned content strategy consultancy. She is the author of Content Strategy for the Web (2009); the founder of Confab: The Content Strategy Conference; and the host of Content Talks, a weekly 5x5 podcast.
Kristina is widely recognized as the industry’s leading advocate for content strategy. In 2009, she curated the first Content Strategy Consortium to facilitate a national dialogue about this emerging discipline. In 2010, she delivered the keynote address at the world’s first Content Strategy Summit in Paris, France.
Today, Kristina speaks regularly to audiences around the world and is well known for her energetic, often humorous talks. Her presentations, interviews, and writing continue to help shape and promote the discipline of content strategy. She lives in St. Paul, Minnesota with her two young children, whom she often quotes on Twitter (@halvorson).