The more designers examine the human experience when designing products, the more acutely attuned we become to broken experiences beyond products. If you’ve been frustrated by your bank, the doctor’s office, TSA, or the DMV and desire and believe you can fix these service challenges, service design is for you.
Service design offers designers a toolset to make services tangible and visible and to provide new service concepts. In this workshop, we will use some of the key service design tools to create a new service. We will envision new service concepts, act out pieces of the new service, and also rapidly generate business models to give our services a balance of human and business appeal.
By the end of this workshop, you will be familiar with:
- Customer Journey Map
- Service Blueprints
- Acting as Prototyping
- Business Model Canvas
Bio
Jared Cole is a Design Strategist and Interaction Designer for
Adaptive Path. He firmly believes that design is a fundamental human instinct and that learning and practicing design gives you a glimpse into what makes us tick. Jared's particular focus is on culture, behavior and experience.
Past clients and employers include Motorola, The City of Pittsburgh Libraries, The Screen House, Goldman Sachs, Boston Ballet, Hasbro and Harvard Business School.
In 1994, Jared founded CoffeeKids, a design shop focused on helping small non-profits with their design challenges. Jared is always looking for ways for design to help solve complex social problems, and CoffeeKids gives Jared the chance to offer his design expertise to non-profits.
Jared enjoys geeking out in used bookstores and is currently developing his hack skills as an amateur musicologist.
