Speakers

Jamin Hegeman

Jamin Hegeman

Workshop This Is Service Design Co-taught with Jared Cole

The more designers examine the human experience when designing products, the more acutely attuned we become to broken experiences beyond products. If you’ve been frustrated by your bank, the doctor’s office, TSA, or the DMV and desire and believe you can fix these service challenges, service design is for you. Service design offers designers a toolset to make services tangible and visible and to provide new service concepts. In this workshop, we will use some of the key service design tools to create a new service. We will envision new service concepts, act out pieces of the new service, and also rapidly generate business models to give our services a balance of human and business appeal. By the end of this workshop, you will be familiar with:
  • Customer Journey Map
  • Service Blueprints
  • Acting as Prototyping
  • Business Model Canvas

Slides from Jamin & Jared's workshop

Bio

As an Interaction and Service Designer at Adaptive Path, Jamin helps clients identify new product and service opportunities that support the needs and behaviors of the people who will use them. Previously, he was a senior designer at Nokia, where he led efforts to define new services, experiences, and business opportunities for business development, strategic growth areas, and corporate social responsibility. His experience ranges from working at a startup to a large university to being an independent consultant. He has produced solutions for mobile, web, netbooks, as well as other networked products in areas such as communications, health care, media, location-based services, commerce, and social interaction. Jamin is a member of the Service Design Network Advisory Board. He contributed to the book, This Is Service Design Thinking, and frequently speaks about service design and design practice at conferences and workshops. He also organizes Service Design Drinks and Thinks in San Francisco. He has a masters in design with a focus on interaction design from Carnegie Mellon University, and a bachelor of arts in English writing, with a concentration in poetry writing, from the University of Pittsburgh. Design aside, he plays soccer, enjoys good beer, writes poetry, draws, paints, takes care of his beta fish, Kujo and is in continuous pursuit of the best buttercream frosting.

© Adaptive Path 2013