Have you ever experienced that moment of paralysis when you come back from doing fieldwork and you have absolutely no idea how to make sense of the mass of data that you have just collected? If yes, this workshop is for you.
In this session you will gain an action plan for what to do after fieldwork. Data, from a real multi-market project, will be provided to you. In the span of a day, you’ll be introduced to a variety of analytical and synthesis tools that enable you to:
- Understand the data being provided to you.
- Describe the insights in that data.
- Articulate the design drivers/criteria emerging from those insights.
- Ideate solutions to meet the needs uncovered in the research data collected.
Whether you’re responsible for leading research in your organization or work collaboratively with researchers on your team, you’ll be sure to leave this session learning how to yield more meaningful insight and tangible action from the valuable hours spent with your users in the field.
Come get your hands dirty! There won’t be any sitting around in this session!
Brianna Sylver, president of Sylver Consulting, has worked with a multitude of organizations, inclusive of ABN AMRO Bank, NASA, Marriott International, and Frito-Lay to conduct customer-driven innovation initiatives. She’s a specialist in Design Ethnography, Creative Problem Solving, and Innovation, having spoken and written on each topic both nationally and globally. She’s also been publicly recognized for her contributions to the fields of innovation and consumer research from the Product Development & Management Association (PDMA), HSM Management in Brazil and the Qualitative Research Consultant Association (QRCA). In her free time, she’s an adjunct faculty member at the Institute of Design of the Illinois Institute of Technology (IIT), in Chicago, teaching courses on qualitative research, early prototyping, persona-driven system development, and global expansion research and strategy.
Brianna holds a Master of Design degree in Human-Centered Communication Design and Strategic Planning from the Institute of Design, IIT and a BFA in Communication Design from the University at Buffalo, SUNY.