We've come to UX Week to obsess over interactive user experience. But as a filmmaker, I'll note that the medium of the moving picture has been around far longer than the models of human-computer interaction. When I'm tasked with making video for conveying the value and experience of an interactive tech product, I find it benefits me to invoke the language of the moving image in unexpected ways. So I'd like to obsess about that in three parts:
1) How does one translate the essence of a non-linear interactive experience to a linear piece of video, usually constrained by the time and attention of the viewer?
2) Let's reverse direction: What elements from the language of film can we draw on in creating the interactive user experiences that make up our software and hardware?
3) And let's get meta: How do the tools of the videomaker reflect our understanding of our relationship to linear media? Do the metaphors hold?
Let's explore the relationship between what you do as a UX designer and what I do as a videomaker.
Trained as a filmmaker, but enamored of technology, Adam Lisagor started his company Sandwich Video somewhat by accident in late 2010 to address a need for compelling video in the tech industry. His first video was shot in his backyard with no crew, for the purpose of demonstrating and promoting his own iPhone app. With the positive reception of the video, he quickly discovered a hunger in the startup and corporate world for video that could engage as well as inform. And the work started rolling in.
He's made a name for himself making video for innovative companies like Square, Flipboard, Jawbone, Groupon, Genentech, Airbnb and others, who have (by some incredible luck) embraced his unconventional methods of promotional storytelling.
Above all else, he's a product man who gets excited about good products, and wants to tell you all about them.