Speakers

Adam Goldstein

Adam Goldstein

Talk UX As Product Strategy: Differentiation in a Crowded Market

Hipmunk, a startup in San Francisco, entered the crowded online travel search market in 2010. Their approach was novel: show all the most relevant results on a single page, and help users visualize the tradeoffs between the options. In doing so they bypassed the traditional product strategies in travel search, which relied on saturating the user with either features or ads. Adam Goldstein, Hipmunk's co-founder and CEO, will explain the ideas and execution behind Hipmunk's unique take on travel search, and how a singular focus on UX has given Hipmunk the most fanatical following of any travel search site in the last decade.

Bio

Adam is the co-founder and CEO of Hipmunk, the travel search site. Prior to establishing Hipmunk in 2010, Adam co-founded BookTour with Wired’s Chris Anderson. He graduated from MIT in 2010 with degrees in Electrical Engineering/Computer Science and Mechanical Engineering, and was North American Debating Champion in 2010. Adam was also the youngest author ever at O’Reilly, writing AppleScript: The Missing Manual at the age of 16. Adam currently lives in San Francisco.

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