The concept of “This is not a fork” is derived from the work of Belgian surrealist artist, Rene Magritte which is the perfect metaphor for looking at user experience in new ways… i.e. taking something that seemingly has only one purpose and creating new ones. Filter’s top UX Strategist, Bram Wessel, will write an article discussing this topic, which will be posted to the Filter blog one week in advance, then he will present and speak about the topic at the lunch presentation. We will be adding a layer of fun to the presentation by having an instructional sheet at everyone’s place setting, asking them to use the everyday objects they see before them on their table (forks, food, water glass, etc.) and create something new/interesting, then take a picture of it with their phones and upload it to Twitter via #thisisnotafork. There will be a screen set up behind Bram, with a running Twitter feed displaying everyone’s tweets, and asking everyone to vote on the best concept to win a prize!