WORKSHOP: Using Fun to Drive Social Distribution and Monetization Without Spamming Your Friends
Wedensday, August 25th
led by Nicole Lazzaro
Often ignored by usability, neuroscience now proves that emotion deeply connects decision making and performance. Emotions also coordinate the actions between people. The trick is that emotions and social experiences are emergent qualities that cannot be designed directly. Nicole brings this challenge to life in her workshop.
Anyone who wants to understand how to use fun and emotion in the design of experiences should attend:
- UX designers
- Game designers
- User and customer researchers
- Product managers
- Customer experience strategists
- Software developers
- Service designers
- Experience marketing
In this interactive XEOPlayShop we will cover how the choices in games craft player emotions to increase engagement.
In addition to competition there are game mechanics that increase curiosity and others that create social bonding that makes team work possible. We will examine these 4 Keys to Fun plus new social mechanics from XEODesign’s research to see how successful social media and iPhone games offer more playful interfaces that increase engagement, loyalty, and viral distribution.
By adding these kinds of choices designers can drive user behavior to create more engaging experiences.
From XEODesign’s latest player research we will look at:
- How games create emotion and self-motivation
- What mechanics and emotions drive social engagement, networking, and increase social bonding
- How player choices create emotions such as Schadenfreude, Fiero, Curiosity, and Love
- The emotions and mechanics that drive viral distribution
Comparing examples from social media such as Twitter and Facebook to games on the web, console, and iPhone we draw out the secrets of social play and the emotions that makes something viral. Come hear the latest research results on emotions and games played on iPhones and social networks and what that means for more serious applications.
Free white papers on emotion and the fun of games are available here: http://xeodesign.com/whyweplaygames.html
What is a XEODesign PlayShop?
A XEODesign PlayShop is a seriously fun workshop where participants learn how to craft emotion to create new experiences. Together we explore ways to design new emotions into gameplay and innovate to reach new consumers based on XEODesign’s 17 years of player research by evaluating a selection of published games and non-game social UIs. Participants team up to work through group exercises on exercises provided or on their own concepts in development. This XEOPlayShop:
- Offers a fresh perspective and hands on experience on the mechanics and emotions that drive player experiences
- Exposes team members to new ways of thinking about games
- Inspires teams to incorporate more engagement factors into current projects and future games
- Designs goals and assessment parameters to be conducted in the next Stage
1. Increased usage and fun factor of games currently in development
2. Easy to apply techniques to increase appeal and fix “flat” gameplay with the 4 Keys to Fun
3. Enhanced understanding of how to increase player engagement
4. Specific changes to current projects that will make them more fun
5. Understand the mechanics that inspire gameplay and conversion
6. State of the art techniques to create innovate play experiences that broaden the market