WORKSHOP: From Products to Services: A Service Design Crash Course
Service design is a holistic approach that focuses on understanding the service first before introducing products into the service. By understanding the system, designer access what products or behaviors impact the system both positively and negatively, with a perspective that all elements within the system, from product to human behavior, are interrelated and form the service. Service design puts the people who interact with the service as central figures in identifying opportunities to improve the service. However, there is equal emphasis on the people delivering the services as well as the business needs.
In this workshop, we will provide an introduction to service design practice and methods. We will examine a particular service that all participants will be very familiar with, map the journey of several service stakeholders, create a service blueprint, and create solutions that support the overall goal of the service. In doing so, we will identify touchpoints and stakeholders, the overall service goals, participant goals, business goals, as well as the overall form of the service.
By the end of this workshop, participants will:
- acquire a foundation for understanding service design
- develop knowledge about several service design tools
- consider ways to bring service design into their current practice
- learn where to go to find out more