VIDEO: UX Week 2009 – Steve Gundrum
The “Secret Ingredient” for Designing New Foods and Beverages
Going to a store to purchase food and beverages is something we take for granted virtually every day. Yet, have you ever considered why you make the choices you do? The answer may surprise you, as there are only 5 ingredients in any food or beverage, and there is one ingredient common to every successful new food or beverage product. And the best part, that ingredient for success — is free. You just need to know how much to add.