VIDEO: UX Week 2009 – Robin Hunicke
Wildflowers: The UX of Game/Play
Digital games grow and thrive like never before… on our laptops, in our living rooms, backpacks and in-flight entertainment screens. As the seeds of game design spread beyond “game play” to social media, apps and productivity software – what elements are the most viral? Which draw us in – and which repel us? This talk will explore how games encourage players to spend time with them across contexts – and what lies ahead for designers as the line between game and application continues to blur.