"I love the educational atmosphere. It's great to learn from folks who are eager to learn themselves. Their ability to relate their experiences to the course material was really effective."
— Jason Goldman, Google

VIDEO: UX Week 2010 – Paula Wellings and Cameron Gray

Laura Says, “People Don’t Want Features”: Turning a Developer-driven Organization into a UX Company

About the presentation
In 2009, Mindflash began the process of re-thinking not only their product, but how people in the organization create products. In this case study, Cameron and Paula will discuss 5 critical actions that set Mindflash on a trajectory to create compelling and meaningful experiences for their customers, while fulfilling the business goal of becoming a true SaaS. | read more…

About Paula
Paula is an experience designer at Adaptive Path. She is a strong believer that our designs define who we are and who we will become; she is passionate about designs that illuminate our best human qualities: Kindness, respect, honesty, courage, humor, charm, integrity. | read more…

About Cameron
Cameron Gray is VP of Engineering and Product for Mindflash.com and an entrepreneur and agile evangelist who appreciates the art of creating user focused apps. Mindflash.com is the easiest and most effective way to deliver in-house training online. | read more…

Transcripts
Click here to download the PDF transcript of this video
Click here to read the transcript of this video
Click here to view this video on YouTube with English captions


Transcripts provided by Verbalink