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VIDEO: UX Week 2010 – Nicole Lazzaro

The Future of UX is Play: The 4 Keys to Fun, Emotion and User Engagement

About the presentation
Visit the average workplace and if it were a zoo the humane society would protest! The environment and organizational principals fail to provide the basic mental furniture for workers to focus attention, motivate, collaborate, and to accomplish. No wonder so many struggle with getting things done. Likewise most user experiences fail by ignoring the same simple fact. Human’s require emotions to decide. | read more…

About Nicole
Nicole Lazzaro, Founder and President of XEODesign, Inc., has twenty years of expertise in Player Experience Design (PXD) for mass-market entertainment products. | read more…

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