TALK: IDEO Case Study: MyFord Touch – Helping Define the Interior Experience for Ford’s 2010 Vehicle Portfolio
Friday, August 27th
For over two years, designers and engineers at IDEO and Ford Motor Company collaborated closely on a signature HMI experience for the company’s entire Ford and Lincoln 2010 vehicle portfolio that consumers would find simple, attentive, and intuitive. IDEO designers Iain Roberts and Tasos Karahalios will be speaking about the team’s ambitious and ingenious prototyping effort, which included rough-and-ready driving simulators and dashboard interfaces hacked together using a Ford Edge dashboard, touch-sensitive screens, various video game controllers, and the Playstation 2 game “Gran Turismo 3.”
Tasos Karahalios joined IDEO in November 2000. He works across offices as both a project leader and senior design engineer on a wide range of projects within the Health and Wellness and the Consumer Experience Design practices. One of his current roles involves engaging specific clients to develop longer term strategic relationships aimed at changing their internal development processes.
His recent projects have resulted in designing numerous physical products including desktop videophones, DNA diagnostic equipment, and surgical handpieces, as well as defining new business models and service experiences for industries ranging from the automotive to the world of stem cell processing. Prior to joining IDEO, Tasos worked at FRABA AG in Germany, where he designed electromechanical safety systems, and at Technics Inc., where he worked on designing new PCB assembly and manufacturing systems. In addition to his work, Tasos has been actively contributing to local engineering organizations as well as supporting the creation of a non-profit organization aimed at increasing access to clean drinking water across the world.
Tasos holds a BS in Mechanical Engineering and a BS in Economics, both from the Massachusetts Institute of Technology with continued education in engineering management at Northwestern University.