"I love the educational atmosphere. It's great to learn from folks who are eager to learn themselves. Their ability to relate their experiences to the course material was really effective."
— Jason Goldman, Google

Peter Merholz

Peter Merholz will be taking part in “Peter Merholz Speaks with Don Norman.”

Peter Merholz is president and one of the founders of Adaptive Path. For more than six years, Peter has been instrumental in developing Adaptive Path’s ability to provide world-class consulting, training, and public events.

Peter’s work at Adaptive Path began with a focus on information architecture. Over time, he expanded his areas of expertise to include product strategy, user research and practice development, and in turn added these to the repertoire of services offered by Adaptive Path. Peter has worked with a wide variety of clients, from large multi-national companies to smaller, avant-garde firms and start-ups. Some of Peter’s past clients include Hallmark, Intel, Wells Fargo, United Airlines, and Vanguard Financial.

Internationally recognized as a thought leader on user experience, Peter’s blogs and his essays for Adaptive Path demonstrate his foresight on issues of information architecture, organizational change, and product strategy. Peter’s thought leadership is perhaps most dubiously demonstrated in his coining of the term “blog” in 1999 when it was a nascent genre. He is also the co-author of Subject to Change: Creating Great Products and Services for an Uncertain World.