TALK: IDEO Case Study: MyFord Touch – Helping Define the Interior Experience for Ford’s 2010 Vehicle Portfolio
Friday, August 27th
For over two years, designers and engineers at IDEO and Ford Motor Company collaborated closely on a signature HMI experience for the company’s entire Ford and Lincoln 2010 vehicle portfolio that consumers would find simple, attentive, and intuitive. IDEO designers Iain Roberts and Tasos Karahalios will be speaking about the team’s ambitious and ingenious prototyping effort, which included rough-and-ready driving simulators and dashboard interfaces hacked together using a Ford Edge dashboard, touch-sensitive screens, various video game controllers, and the Playstation 2 game “Gran Turismo 3.”
A partner at IDEO and co-lead of its Chicago studio, Iain Roberts is a self-proclaimed “excellence freak” whose life-long passions for combining technical precision and cutting-edge aesthetics have resulted in award-winning design and strategy work for such diverse industry giants as Ford, AT&T, Kraft, Motorola, and Altec Lansing. In addition to being responsible for leading senior client relationships with Fortune 500 executives, Iain’s desire to push the intersection of digital and physical media has led to recent successful experiments in the field of open-sourced innovation with industry up-and-comers BugLabs. Since 2007, Iain has lectured frequently on the topics of consumer-centered design, design-driven business strategies, ethical consumption, packaging design, and open innovation at universities and business conferences across America.
Before leaving his native England to join IDEO in 2001, Iain was at Dyson, where he was responsible for leading 60+ designers in projects ranging from R & D to concept engineering for the company’s appliance design studio.
Holding an MA in Industrial Design Engineering from the Royal College of Art and a BEng in Aeronautical Engineering from Southampton University, Iain continues to challenge himself mentally and physically through endurance sports, cycling, and hiking.