TALK: Service Montage
Tuesday, August 24th
In The Godfather, during Michael Corleone’s nephew’s baptism, shots of the sacrament of baptism performed by the priest are mixed with shots of killings ordered by Michael taking place elsewhere. These murders are thus experienced by the audience as Michael’s “baptism” into a life of crime. This collision of shots is an example of Eisenstein’s theory of montage and provides an analogous model for exploring the relationship of service touchpoints to the space between those touchpoints, and how users experience them both.
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Christian Palino is a design strategist for Adaptive Path. He has broad experience as an interaction designer and art director crafting solutions where service, environment, business, and communications meet to create empathic experiences. Christian is interested in design’s ability to uncover and influence the cultural, social, and psychological implications of emerging technologies and business practices.
Christian is currently engaged in exploring ideas of service design, design abuse, and sustainability in the pursuit of designing uniquely human experiences. Prior to joining Adaptive Path, Christian worked at Microsoft on the redesign of Windows Live Hotmail, helping to integrate calendars and define relationships between private information and social contacts. As an independent consultant based in Italy, he lead design projects across multiple disciplines for clients including Limited Brands, Orange, Henri Bendel, Telecom Italia, Vodafone, Experientia, and Continuum.
Christian received his Masters in interaction design from the Interaction Design Institute Ivrea where he focussed on enabling ‘peripheral’ needs: dispositions, motives, and sympathies outside the mainstream definition of ‘normal’ and ‘desired’ that cannot be addressed simply through user-friendliness. Christian also holds a Bachelor of Fine Arts in graphic design from Rhode Island School of Design and has taught interaction design and typography courses at IUAV University of Venice, Domus Academy, and the Interaction Design Institute Ivrea.
A salty cape codder, Christian can also be found stoking kilns, chopping wood in the mountains of Piemonte, and surf casting the tidal flats of the Cape.