TALK: A case study in turning a developer-driven organization into a UX company
Tuesday, August 24th
What do you do when you have just released a product that has a highly competitive feature set and profoundly low adoption? You can try to repackage it, re-skin it, or less likely, re-think the entire endeavor.
In 2009, Mindflash began the process of re-thinking not only their product, but how people in the organization create products. In this case study, Cameron and Paula will discuss 5 critical actions that set Mindflash on a trajectory to create compelling and meaningful experiences for their customers, while fulfilling the business goal of becoming a true SaaS.
Cameron Gray is VP of Engineering and Product for Mindflash.com and an entrepreneur and agile evangelist who appreciates the art of creating user focused apps. Mindflash.com is the easiest and most effective way to deliver in-house training online.