TALK: Data Informed, Not Data Driven
Tuesday, August 24th
At Facebook, analytics play a critical role in informing design decisions, but internally there’s a wariness of the idea of design by numbers.
In this talk we’ll hear about three primary ways Facebook uses quantitative data:
• Optimizing small but important interactions
• Finding pain points in existing work flows
• Setting high level success metrics for large projects
Some things are difficult, or maybe even impossible, to quantify. Currently, the design team works to optimize for both the user and the network, and though these two are not mutually exclusive they are not always perfectly inline.
We’ll hear Facebook’s take on how they think they should improve their ability to quantify some of the less tangible data points, like brand perception and long term network value. Those analytics can begin to perform as counter metrics so that they can begin to rely less heavily on instinct, which is important but sometimes fallible.
Adam Mosseri is a product design manager at Facebook, where he works on creating useful, universal, and fast interfaces to help people share more effectively. His past work includes the last two homepage redesigns, search, and the photos product. In addition to design, Adam is passionate about fostering a collaborative work environment for designers and scaling the team to meet the needs of a growing user base.
Before Facebook, Adam worked as the principle designer on Tokbox, a web-based video startup. He also spent five years running a small design consultancy with offices in New York and San Francisco.