Adam Mosseri
TALK: Data Informed, Not Data Driven
Tuesday, August 24th
Adam Mosseri is a product design manager at Facebook, where he works on creating useful, universal, and fast interfaces to help people share more effectively. His past work includes the last two homepage redesigns, search, and the photos product. In addition to design, Adam is passionate about fostering a collaborative work environment for designers and scaling the team to meet the needs of a growing user base.
Andrew Crow
TALK: Zappos Case Study
Tuesday, August 24th
Andrew Crow is a senior experience designer, trainer, and speaker at Adaptive Path. He has a passion for developing innovative design solutions for customers’ needs.
Initially a print and web designer, Andrew moved into information architecture and interaction design to promote holistic user experiences to corporate clients. Andrew has over 12 years of design, technical, and strategic experience in the technology industry.
Ben Fry

TALK: Computational Information Design
Tuesday, August 25th
WORKSHOP: Playing with Data
Wednesday, August 26th
Ben Fry runs a software and design consultancy in Cambridge, Massachusetts that focuses on understanding complex data. Fry received his doctorate from the Aesthetics + Computation Group at the MIT Media Laboratory, where his research focused on combining fields such as computer science, statistics, graphic design, and data visualization as a means for understanding information. With Casey Reas of UCLA, he develops Processing, an open source programming environment used by tens of thousands of students, artists, engineers, and scientists.
Ben Fullerton
TALK: Designing for Solitude
Friday, August 27th
Ben Fullerton is an experience designer at Adaptive Path. His career has meandered down a windy road from its origins on the web in early 2000, taking in mobile, brand, application, service and strategy work at consultancies and in-house design teams, from startups to corporate behemoths.
Prior to Adaptive Path, Ben was at design consultancy IDEO, where he worked within multidisciplinary teams on projects spanning web, service, strategy and devices for both private and public sector clients. Before IDEO, Ben moved from his native United Kingdom to the Bay Area and spent a short, but rewarding time at Twitter defining features as the then-small service was first beginning to find popularity in the wider world.
BJ Fogg
TALK: Behavior Wizard: Precision and Power in Persuasive Design
Tuesday, August 24th
WORKSHOP: Hot Triggers & Habits: Designing for Behavior Change
Thursday, August 26th
BJ Fogg directs the Persuasive Technology Lab at Stanford University.
A psychologist and innovator, he devotes half of his time to industry projects. His work empowers people to think clearly about the psychology of persuasion–and then to convert those insights into real-world outcomes.
Brandon Schauer
Brandon Schauer is an experience design director for Adaptive Path. He speaks, writes, trains, and practices experience design as a differentiator for business strategy.
Brandon’s passion for finding and understanding the unmet needs of customers has led him to diverse environments, from the homes of cancer patients to tunnels beneath Walt Disney World. This insight with customers — plus a solid grounding in business analysis and a mastery of design methods — allows Brandon to help organizations define and design more meaningful experiences for their customers…
Cameron Gray
TALK: A case study in turning a developer-driven organization into a UX company
Tuesday, August 24th
Cameron Gray is VP of Engineering and Product for Mindflash.com and an entrepreneur and agile evangelist who appreciates the art of creating user focused apps. Mindflash.com is the easiest and most effective way to deliver in-house training online.
Chris McCarthy
TALK: Don’t Forget the Humans!
Friday, August 27th
Chris McCarthy is the Director of the Innovation Learning Network (ILN) and an Innovation Specialist with Kaiser Permanente’s Innovation Consultancy (IC). He has been with Kaiser Permanente since 1997, in various roles from implementing electronic health records to redesigning the medication administration and shift change experiences. In 2003, Chris partnered with IDEO to learn and import methods of “design thinking” into Kaiser Permanente, and has co-led several multiregional innovation projects which have since been implemented in dozens of KP and non-KP hospitals.
Chris Noessel
TALK: Make It So: Learning From SciFi Interfaces
Friday, August 27th
Chris Noessel is an interaction designer and self-described “nomothete” (ask him directly about that one.) In his day job as a consultant with Cooper, he designs products, services, and strategy for a variety of domains, including health, financial, and software.
Christi Zuber
TALK: Don’t Forget the Humans!
Friday, August 27th
Christi Zuber is a nurse with a passion for design. She is the director of the Innovation Consultancy at Kaiser Permanente, a not-for-profit Integrated Delivery System providing healthcare for over 8.5 million people each year. The purpose of the Innovation Consultancy is to develop human-centered designs that positively impact the experience of Kaiser patients and the clinicians who care for them.
Christian Crumlish
WORKSHOP: Designing Social Interfaces
Thursday, August 26th
Christian Crumlish is a writer, information architect, and digital designer.
He is a consumer experience evangelist at AOL, a director of the Information Architecture Institute and co-chair of the monthly BayCHI program.
He is the author of the bestselling The Internet for Busy People, and The Power of Many, and co-author most recently of Designing Social Interfaces with Erin Malone. He has spoken about social patterns at BarCamp Block, BayCHI, South by Southwest, the IA Summit, Ignite, Web 2.0 Expo, PLoP, IDEA, and Web Directions.
Christian Palino
TALK: Service Montage
Tuesday, August 24th
Christian Palino is a design strategist for Adaptive Path. He has broad experience as an interaction designer and art director crafting solutions where service, environment, business, and communications meet to create empathic experiences. Christian is interested in design’s ability to uncover and influence the cultural, social, and psychological implications of emerging technologies and business practices.
Dave Gray
TALK: Gamestorming: Design Practices for Co-creation and Engagement
Tuesday, August 24th
WORKSHOP: Gamestorming: A Hands-on Workshop for Co-creators, innovators and Changemakers
Wednesday, August 25th
Dave Gray is the Founder and Chairman of XPLANE, the visual thinking company. Founded in 1993, XPLANE has grown to be the world’s leading consulting and design firm focused on information-driven communications. Dave’s time is spent researching and writing on visual business, as well as speaking, coaching and delivering workshops to corporate clients.
Elizabeth Churchill
WORKSHOP:
Methods: Established and Emergent
Thursday, August 26th
Elizabeth Churchill is a Principal Research Scientist at Yahoo! Research and manager of the Internet Experiences research group. Originally a psychologist by training, throughout her career Elizabeth has focused on understanding the ways in which people interact – whether their interactions are primarily face to face or are technologically mediated.
Erin Malone
WORKSHOP: Designing Social Interfaces
Thursday, August 26th
Erin Malone, Principal at Tangible ux, has over 20 years of experience leading design teams and developing web and software applications, social experiences and system-wide solutions.
Iain Roberts
TALK: IDEO Case Study: MyFord Touch – Helping Define the Interior Experience for Ford’s 2010 Vehicle Portfolio
Friday, August 27th
A partner at IDEO and co-lead of its Chicago studio, Iain Roberts is a self-proclaimed “excellence freak” whose life-long passions for combining technical precision and cutting-edge aesthetics have resulted in award-winning design and strategy work for such diverse industry giants as Ford, AT&T, Kraft, Motorola, and Altec Lansing.
Jamin Hegeman
Jamin Hegeman is an interaction and service designer at Adaptive Path. He has taken quite an adaptive path to get here, from poetry to journalism to editing to web design to a masters degree in design, where his passion for design flourished. He is interested in raising the awareness of design as an approach to addressing highly complex problems and working in multidisciplinary teams to tackle those problems. His work focuses on human-centered service offerings that aim to improve quality of life while also aligning with business goals.
Jared Cole
Jared is a design strategist and interaction designer at Adaptive Path. He firmly believes that design is a fundamental human instinct and that learning and practicing design gets you a glimpse into what makes human beings tick. Jared’s particular focus is on culture, behavior, and experience.
Jared began his work experience as an interface designer at The Screen House, where he explored communication theory, visual design, and information architecture. He later joined Simmons College as a senior designer working on their website and dynamic publishing applications. Later, while attending Carnegie Mellon University, Jared worked as a design researcher, investigating the independence of individuals diagnosed with congestive heart disease.
Joe Kowalski
TALK: : Video Games and the User Interface
Tuesday, August 24
Joe Kowalski is a graphic designer and user interface artist who joined Double Fine in 2007. He has received widespread praise for his work on Brutal Legend, notably on the front end shell, with some going so far as to call it “one of the greatest menus in the history of video games.”
Jeff Veen
TALK: How the Web Works
Tuesday, August 24th
Jeffrey Veen is a founder of Small Batch, Inc. where he’s leading a team of developers and creating user-centered web products.
Jeffrey was also one of the founding partners of Adaptive Path and project lead for Measure Map, the well-received web analytics tool acquired by Google in 2006, where he managed the user experience group responsible for some of the largest web apps in the world. As a consultant, he has been involved in designing the leading blog and social media applications on the web, including Blogger, TypePad, Flickr, and and National Public Radio.
Karen McGrane
WORKSHOP: Content Stratgey
Wednesday August 25
If the internet is more awesome than it was in 1995, Karen would like to claim a very tiny piece of the credit. For more than 15 years Karen has helped create more usable digital products through the power of user experience design and content strategy. Today, as Managing Partner at Bond Art + Science, she develops web strategies and interaction designs for publishers, financial services firms, and healthcare companies.
Kate Rutter
Kate Rutter is a senior practitioner at Adaptive Path. During her ten plus years in the web industry, she’s honed her talent for bringing companies and customers closer together through smart strategies and inventive design. She actively embraces the term “specialized generalist.”
Kevin Cheng
WORKSHOP: See What I Mean: How to Communicate with Comics
Thursday, August 26th
Kevin missed the memo to stop drawing after the first grade. Nowadays, he splits his crayon time between Twitter, where he is the product manager for the web client, and finishing his book “See What I Mean: How to Communicate Ideas With Comics”. Kevin has a history of mixing his many passions for games, comics, design and technology.
Leah Buley
WORKSHOP: Good Design Faster
Wednesday, August 25th
Leah Buley is an experience designer for Adaptive Path. She is interested in the potential of user experience design to help businesses make better decisions. She has worked with organizations in a variety of industries, including financial, legal, telecom, and non-profit…
Les Nelson
Workshop: Mixing Methods for Innovation and Evaluation
Thursday, August 26th
Les Nelson is a researcher at the Palo Alto Research Center working on innovations of socio-technical systems. His work considers how existing technologies get adapted to meet changing social practices. Les joined PARC in 2004, studying and innovating information sharing practices and collaboration support tools used in system engineering, sensemaking, and usable computer security.
Mark Coleran
TALK: The Reality of Fantasy
Friday, August 27th
Mark Coleran is a visual designer whose work crosses over into a wide range of industries from film & television through to software development. Having originally come from a print background as a Graphic Designer, Mark has been designing and producing motion graphics for the film and television industries for the past 13 years.
Michael Wesch
KEYNOTE: Mediated Culture
Friday, August 27th
Dubbed “the explainer” by Wired magazine, Michael Wesch is a cultural anthropologist exploring the effects of new media on society and culture. After two years studying the implications of writing on a remote indigenous culture in the rain forest of Papua New Guinea, he has turned his attention to the effects of social media and digital technology on global society.
Nathan Shedroff
TALK: Make It So: Learning From SciFi Interfaces
Friday, August 27th
Nathan Shedroff is the chair of the ground-breaking MBA in Design Strategy at California College of the Arts (CCA) in San Francisco, CA. This program melds the unique principles that design offers business strategy with a vision of the future of business as sustainable, meaningful, and truly innovative—as well as profitable.
Nicole Lazzaro
TALK:
Tuesday, August 24th
WORKSHOP: Using Fun to Drive Social Distribution and Monetization Without Spamming Your Friends
Wednesday, August 25th
Nicole Lazzaro, Founder and President of XEODesign, Inc., has twenty years of expertise in Player Experience Design (PXD) for mass-market entertainment products. Voted by Gamasutra as one of the Top 20 women working in video games.
Paula Wellings
Paula is an experience designer at Adaptive Path. She is a strong believer that our designs define who we are and who we will become; she is passionate about designs that illuminate our best human qualities: Kindness, respect, honesty, courage, humor, charm, integrity. One of her strengths as a designer is showing her clients the worlds they can create and the people they have the opportunity to influence when they make great ideas become great products and experiences.
Peter Merholz
Peter Merholz is president and one of the founders of Adaptive Path. For more than six years, Peter has been instrumental in developing Adaptive Path’s ability to provide world-class consulting, training, and public events.
Sara Öhrvall
TALK: The Mag+ Concept: The Silent Mode of Digital Magazine Reading
Friday, August 27th
Sara Öhrvall is Senior Vice President, Research & Development, the Bonnier Group. She is responsible for the digital magazine project within Bonnier and was behind the Mag+ concept launched in December 2009. Sara has previously worked at Volvo Cars, where she was responsible for concept development of jeep hybrids, sports and eco cars.
Suzanne Ginsburg
WORKSHOP: Designing Smartphone Apps
Thursday, August 26th (morning session)
Today millions of people depend on Smartphone apps to get them to work, find their next meal, and stay in touch with family and friends. Apps are poised to play an even deeper role in people’s lives, in ways not yet discovered. Skilled individuals who can design applications that are usable and delightful are essential for their success. Designing Smartphone Apps will help attendees take on this challenge.
Tasos Karahalios
TALK: IDEO Case Study: MyFord Touch – Helping Define the Interior Experience for Ford’s 2010 Vehicle Portfolio
Friday, August 27th
Tasos Karahalios joined IDEO in November 2000. He works across offices as both a project leader and senior design engineer on a wide range of projects within the Health and Wellness and the Consumer Experience Design practices. One of his current roles involves engaging specific clients to develop longer term strategic relationships aimed at changing their internal development processes.
Wyatt Mitchell
TALK: WIRED’s Digital Rebirth
Friday, August 27
Traditionally, magazine designers and editors have been well-equipped to create compelling experiences in print, but highly crafted digital formats have proven more elusive. With the arrival of the iPad, Condé Nast’s WIRED—in partnership with Adobe—is leading an industry-wide revolution in how people experience and consume magazines. Join Wyatt Mitchell, Design Director of WIRED as he walks through the behind-the-scenes process for the creation of a new digital version of WIRED.
Tag your photos: uxweek2010 flickr.com
Location:
Mission Bay Conference Center at UCSF
1675 Owens Street
San Francisco, CA 94105
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Hotel Palomar San Francisco
12 4th Street
San Francisco, CA 94103
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Hotel reservations

