IDEO MyFord Touch Designers at UX Week
Iain Roberts, a partner at IDEO and co-lead of its Chicago studio and Tasos Karahalios, a project leader and senior design engineer at IDEO join us at UX Week to talk about their collaboration with Ford Motor Company.
Ford and IDEO worked together on two major projects to conceive signature interface elements for all future Ford vehicles launching in 2010. The elements connect drivers with in-car technologies and let them stay connected to their digital lives outside the car. Five key features were reconsidered through extensive research, prototyping, engineering, and robust interaction design, a fast, iterative process that helped to accelerate innovation on Ford’s development end, also. Wanting to induce strong “vehicle love” among new Ford drivers—and deepen their devoted customers’ brand adherence—a team of IDEO and FORD designers and engineers focused on designing an interior information ecosystem that drivers would find attentive, approachable, easy to use, and would allow them to keep in touch with their busy lives.